We write a monthly column in iMedia Connection:


Published: October 23, 2006 : Why Google AdWords is Always Right
In his third article on the "accuracy" of Google's AdWords, Think UK's CEO explores the company's explanations for discrepancies.


Published: September 21, 2006 : Google AdWords Under the Microscope
In his second article on Google's AdWords, Think UK's MD explores the company's responsiveness to its clients.


Published: August 30, 2006 : How Accurate is Google AdWords?
This web analytics expert asks how accurate Google AdWords is and how the company handles possible errors.


Published: July 20, 2006 : What to do with the Numbers
While people are starting to do web analytics, almost no one is actually doing anything with the numbers. Learn from this web analytics consultant how to apply the findings.


Published: June 22, 2006 : What Analytics Do You Use?
Think UK's MD analyzes Jupiter data and reveals flaws in the way most people undertake online advertising.


Published: May 25, 2006 : Key Metrics of Website Planning
Think UK's MD discusses how a number of analytic steps need to be taken before a website is built.


Published: April 27, 2006 : Making Web Analytic Standards
Think UK's MD discusses the importance of establishing international analytic standards and ensuring vendors support and implement them.


Published: March 23, 2006 : What Not to Do When Analyzing Your Site
Think UK's MD refutes common analytic measures, and describes what to measure instead.


Published: March 02, 2006 : Reaching Your Goals upon Entry
Think UK's MD deconstructs the power in the entry page and offers some tips for analyzing its value.


Published: January 19, 2006 : Visit vs. Session
Think UK's MD makes the case for distinguishing the unique actions behind these two types of page requests.


Published: December 01, 2005 : Defining Unique Visitors
The Think UK MD explains why web analytics are not the same as spying, and why they're crucial to your business.


Published: September 29, 2005 : Tracking the Techie
Think UK's Brandt Dainow reports on how members of the techie community are working hard to subvert your online metrics -- and why.


Published: August 18, 2005 : Web Analytics Breakthrough!
In his monthly column, Think UK MD Brandt Dainow describes a new and more accurate way to identify unique visitors to your site.


Published: June 09, 2005 : Design for Analysis
Are your ads designed to provide accurate metrics? Think UK's MD Brandt Dainow offers tips on this crucial issue.


Published: May 05, 2005 : Accepting Bad News
Think UK MD Brandt Dainow let's us know when (and why) to take bad news about site design on the chin.


Published: April 07, 2005 : The Implications of Cookie Cutting
Think UK MD Brandt Dainow writes in about Jupiter's recent cookie-deletion report: the news is both good and bad.


Published: March 07, 2005 : Things That Throw Your Stats (Part 2)
Think UK MD Brandt Dainow talks about the limits of web analytics software and how to compensate for them.


Published: March 03, 2005 : Things That Throw Your Stats (Part 1)
Think UK MD and web analytics guru Brandt Dainow guides us through inherent problems with your web stats, and what to do about them.


Published: February 17, 2005 : Framework for Performance Assessment
Think UK's Brandt Dainow provides a checklist of information needed to assess the performance of online activities.


Published: January 06, 2005 : Comparing Apples and Oranges
There IS a way to compare the value of online and offline advertising.


Published: December 02, 2004 : Save Money with Web Analytics
Want to know how you can get more business from a static marketing spend?


Published: November 02, 2004 : Web Analytics 101
Don't know the difference between conversion rate and prospect rate? Learning more about the core metrics for Web analytics will help you calculate the ROI for your online advertising.





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